Page 15 - YBBBS Annual Report 2021A
P. 15

WHERE WE ARE GOING                      2022’s Revenue Goals







 Meet Our Donor Relations Director  Donor Profile:   The chart below demonstrates our revenue goals for the upcoming year
                              with a focus on increasing individual giving and grant funding.
 Gene & Barbara Polk

 Gene and Barbara Polk have been gracious,    Goal for 2022: $900,000
 In the coming year, we
 generous donors and supporters throughout
 will continue to apply
 their history with the agency through
 what we have learned
 numerous events and campaigns.
 over the past two years            15%                               Foundation & Corporate Gifts
 to our fundraising and   “We are grateful for ongoing supporters like
 engagement plans. We   the Polk’s, who have been instrumental to the
 have hired professional   agency maintaining and growing its 50 years   35%  Individual Gifts
 fundraising staff to lead   of service to this community.   20%
 these efforts with purpose   Multi-year
 and intentionality.   investments                                    Grants

 to YBBBS have                30%
 This past January, we   allowed us                                   Events and Campaigns
 welcomed Marlo Dykeman   to increase
 to the YBBBS team to   organizational
 serve as our Donor Relations Director, who has an eight-year   capacity and
 history of working in the nonprofit sector.   sustainability to   Gene & Barbara Polk
              To reach these goals, our fundraising team has put an innovative plan in place that is rooted in
 provide quality   evidence-based practices that are relationship-based to keep supporters of the organization stewarded
 “We are so excited to have Marlo on board at YBBBS. Marlo   programming to the current matches in the   in order to understand the immense impact an investment has on YBBBS.
 has mentoring in her heart. Her smile and attitude are   program while also enabling us to enroll
 infectious, and she is as creative as she is knowledgeable.   additional children year after year who need   Additionally, the giving plan includes strategies and activities to generate new supporters
 Our staff is already learning from her experience, and she   our services the most,” said YBBBS Executive   of our mission.
 has jumped right in with our team and stakeholders,” said   Director, Erin Mabery.
 Erin Mabery, Executive Director of Yavapai Big Brothers Big   We encourage community members to engage with YBBBS in the following ways:
 Sisters.   “Ongoing support gives YBBBS the runway
 that we need to continue to be a healthy
                            • Host a gathering and connect your network with YBBBS
 “Being a Yavapai County resident, she is already familiar with   organization while providing the space to
 our proud county residents but is eager to meet our newest   innovate and grow. As we approach this   • Join us at events. Watch azbigs.org as event details are released:
                               – BFKS in April 2022
 neighbors. I can’t wait to see what Marlo brings to the table,   next phase in our organization’s history,      – Mentoring Symposium May 7, 2022
 and I feel she is excited to be with us, serving our incredible   growing our services in depth and in width,      – Annual Gala Nov. 12, 2022
 communities.”  these multi-year investments will be key in                 • Make a tax credit contribution to YBBBS
 continuing to support this work.”   • Consider a multi-year investment
 “Our fundraising approach is to dedicate staff resources   • Assess if your employer will match your gift
 to where we have the greatest opportunity for success. We   Ready to make a multi-year investment and
 recognize the need to continue to differentiate our revenue   increase your impact? Contact Marlo
 sources for increased financial sustainability, which will   Dykeman at mdykeman@azbigs.org to
 support the delivery of YBBBS’ comprehensive programming,”   explore projects that need your ongoing   Visit our website for more information or contact our Donor Relations Director, Marlo Dykeman
 shared Marlo.   support!                   directly at mdykeman@azbigs.org
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