Page 78 - CHAPTER 1 (1) shima_Neat

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3. Legal – political factor:

• Refer to legal and governmental systems

• Local and international organizations will operate within the

general legal framework of the country in which they

operate.

• Also include a country’s political conditions and stability.

4. Sociocultural/Demographic factor:

• Involves attitude, values, norms, beliefs, behaviours and

associated demographic trends typical of a region.

• Sociocultural change, manager needs monitor the trends.

5. International/Global factor :

• encompasses issues associated with globalization and a

world economy