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The external environment
The mega environment
1. Technological factor :
• focuses on scientific and industrial innovations.
• Reflects current knowledge about the production of
products and services.
• Must understand about current technology developments
that affecting the ability of production.
2. Economic factor :
• involves systems of wealth production, distribution and
consumption.
• encompasses factors such as interest rates, inflation,
changes in disposable income, stock market fluctuations
and business cycle stages.
