Page 15 - Decide by Gino Wickman

Decide! The One Common Denominator of All Great Leaders by Gino Wickman 12 Another example of the advantage of having clarity of considerations, countless details, and the decision if we vision is shared by Rob Dube, the integrator and co- even wanted it back.” owner of Image One, a company that manages copiers, multifunctional devices, and laser printers for organizations. Faced with this decision, they were invigorated by the Rob shares how clearly knowing his vision helped both thought of a “new” Image One. That began a series of him and his partner to make the tough decision to buy discussions and off-site “vision” days. Rob says, “We back their company after selling it to a large publicly held decided that if the fnancials could be worked out, we company. would move forward with three major things we would do differently: (1) revisit our values and enhance our When Rob and his partner, Joel Pearlman, were approached culture, (2) build a selling-frst mentality (we were always by this company, they weren’t looking to sell but ultimately operationally focused), and (3) make a difference in the did. They sold and became vice presidents for a very world—our purpose had to be bigger than Image One’s frustrating year and a half, dealing with slow decision success. making, lack of corporate vision, and countless executive changes. Fed up, they scheduled a meeting and few out “The deal worked out and we were off and running with to meet with the new CEO and passionately communicate our ‘new’ company. We immediately redefned our culture their vision, concerns, and ideas. to refect Joel’s and my true personalities (starting with wearing jeans as often as possible). We hired a vice Two weeks later, they received a call from a top executive, president of sales and started to build a sales team as well who had instructions from the new CEO to ask them if they as sending a sales-frst message to the entire company. would be interested in taking Image One back. As Rob puts Most importantly, we created a goal to raise $1,000,000 it, “Based on everything, you would think this would be a to help organizations that focus on supporting or curing no-brainer for Joel and me. It wasn’t. There were fnancial autism through the donation of 20 percent of Image One’s www.eosworldwide.com