Page 16 - The Art of the Start

ChangeThis Women, by contrast, donʼt have this killer gene. Thus, they are much better judges of the vi- ability of a business model than men are. Donʼt agree with me? The book The Darwin Awards provides irrefutable proof of womenʼs greater common sense. These awards commemorate “those individuals who have removed themselves from the gene pool in a sublimely idiotic 12 fashion.” For example, in 1998 two construction workers fell to their demise after cutting a circular 13 hole in the floor while they were standing in the middle of the circle. The Darwin Awards contains nine chapters about the stupidity of men, and one chapter about the stupidity of women. I rest my case. EXERCISE STEP 1 Calculate your monthly costs to operate your organization. STEP 2 Calculate the gross profit of each unit of your product. STEP 3 Divide the results of Step 1 by the results of Step 2. STEP 4 Ask a few women if they think you have a chance of selling that many units. If they donʼt, you donʼt have a business model. 12 Wendy Northcutt, The Darwin Awards II (New York: Dutton, 2001), 2. 13 Ibid., 70. | issue 001.01 | i U | Guy has more to say in his newest book: THE ART OF THE START. h 16/34 f