Page 22 - The Art of the Start

ChangeThis Minichapter: The Art of Internal Entreprenuering Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance to ideas that might change it. —Nathan Rosenberg A large number of aspiring entrepreneurs currently work for big companies. Like all entrepre- neurs, they dream of creating innovative products or services and wonder if this can be done internally. The answer is yes. The purpose of this minichapter is to explain how. The “arts” that this book describes are equally appropriate for internal entrepreneurs—they, too, must innovate, position, pitch, write business plans, bootstrap, recruit, raise capital, partner, establish brands, make rain, and be mensches. But there are special recommenda- tions that apply in this case. Ironically, many independent entrepreneurs envy the employees of big companies—they think that these lucky souls have humongous financial resources, large sales forces, fully equipped labs, scalable factories, and established brands, plus medical and dental benefits, at their disposal. How wonderful it would be, guys in garages muse, to invent a new product or service with the luxury of such an infrastructure already in place. | issue 001.01 | i U | Please donʼt be afraid; PASS THIS ALONG to as many people as you want! h 22/34 f