Page 28 - The Art of the Start

ChangeThis TOPIC BIG COMPANY STARTUP Positioning Being all things to all people Finding a niche and dominating it Pitching Sixty slides, 120 minutes, and Ten slides, twenty minutes, fourteen-point font and thirty-point font Writing a Two hundred pages of extrapolation Twenty pages of wishful Business Plan from historical data thinking Bootstrapping Staying in a Hyatt Regency instead Staying with a college buddy of a Ritz Carlton instead of a Motel Six Recruiting Corporate headhunters screening Sucking in people who “get it” candidates with Fortune 500 or and are willing to risk their Big Four track records careers for stock options Partnering Negotiating I-win/you-lose deals Finding a way to increase sales that the press will like by piggybacking on others Branding Advertising during the SuperBowl Evangelizing in the trenches Rainmaking Spiffs for resellers and commissions Sucking up, down, and across for sales reps Being a mensch Calling the legal department Helping people who canʼt help you | issue 001.01 | i U | Receive fresh manifestos twice a month. FREE NEWSLETTER. h 28/34 f