Page 31 - The Art of the Start

ChangeThis Q. DO I NEED A WEB SITE? A. Yes, particularly if youʼre going to raise money, serve lots of customers, change the world in a big way, and achieve liquidity. Customers, partners, and investors will look for your Web site from the very start. RECOMMENDED READING Christensen, Clayton. The Innovatorʼs Dilemma: When New Technologies Cause Great Films to Fail. New York: HarperBusiness, 1997. Drucker, Peter F. Innovation and Entrepreneurship: Practice and Principles. New York: Harper & Row, 1985. Hargadon, Andrew. How Breakthroughs Happen: The Surprising Truth About How Companies Innovate. Boston: Harvard Business School Press, 2003. Kuhn, Thomas. The Structure of Scientific Revolutions. Chicago: University of Chicago Press, 1962. Shekerjian, Denise. Uncommon Genius: How Great Ideas Are Born. New York: Penguin Books, 1990. Ueland, Brenda. If You Want to Write. St. Paul: Graywolf Press, 1987. Utterback, James M. Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change. Boston: Harvard Business School Press, 1994. | issue 001.01 | i U | This manifesto is powered by ChangeThis. VIEW OUR ENTIRE MANIFESTO COLLECTION. h 31/34 f