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SUPERION – Sales Playbook
properly. If you do not complete and provide feedback, the event may not be considered in the
future.
• Connect with the BDR Rep to follow up on leads discovered. Work closely with your counterpart to
have an action plan for how to proceed with contacts uncovered at the event.
Engaging with Marketing for other event-related assistance
• Find a tradeshow or sponsorship we think the company should attend? Submit
a TRACE fund request to your manager outlining the event, the benefit, and
potential upside to the company for participation. There are limited TRACE
funds – or discretionary dollars the marketing team can put forth to support
strategic unplanned activities. These are not guaranteed, but you are able to
make a request.
3/8/2018
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