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SUPERION – Sales Playbook

                      properly.  If you do not complete and provide feedback, the event may not be considered in the
                      future.
                   •  Connect with the BDR Rep to follow up on leads discovered. Work closely with your counterpart to
                      have an action plan for how to proceed with contacts uncovered at the event.

                 Engaging with Marketing for other event-related assistance

                   •  Find a tradeshow or sponsorship we think the company should attend? Submit
                      a TRACE fund request to your manager outlining the event, the benefit, and
                      potential upside to the company for participation.  There are limited TRACE
                      funds – or discretionary dollars the marketing team can put forth to support
                      strategic unplanned activities.  These are not guaranteed, but you are able to
                      make a request.

































                 3/8/2018

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