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“The fit is
WHY COTTON? perfect, mum, and

I feel so cool!”
by Tanya Aucamp, CEO and founder: Social Weaver Communications

Cotton touches most of our lives every day. It is comfortable to wear
Although numbers vary, it represents about • Fabrics made of cotton are soft and non-
30% of all fibre used in the textile sector. irritating – they do not scratch or chafe the
Globally, around 30 million hectares are skin. Cotton is one of the only natural fibres
planted with cotton, covering more than 2% of that causes virtually no allergic reactions,
total arable land and producing approximately making it ideal for babies and people
25 million tonnes of cotton annually. Cotton is with sensitive skin, or those prone to skin
grown in over 80 countries and its production problems such as eczema.
supports over 350 million people, of which 50 • Cotton allows the skin to breathe. It draws
to 100 million are farmers. People love cotton moisture away from the body, which means
for many reasons: in hot weather it keeps you dry, and in cool
weather provides great insulation.
It is practical and affordable • It is breathable and does not retain odours.
• Cotton is a versatile fibre that can be woven
into many fabrics, from denim to lace. It can It is environment-friendly
be easily dyed and blended with other types • Cotton is biodegradable and a renewable
of fibres, like polyester. resource (though it can use non-renewable
• Because it is so widely available, cotton is resources in the growing process).
affordable. • Cotton fibres can be reused and recycled.
Using the right technology, cotton fabric can
It is tough be broken down and the fibres recycled into
• Cotton fibres are tough and durable. It is the new yarn, or even into paper.
only fibre that becomes even stronger when
wet. Clothes made from cotton can be worn It is more than a fibre crop
and washed repeatedly. Cotton is an important rotation crop for
• Because cotton can tolerate very hot smallholders – for fibre, fuel and food such
water and high temperatures, it is easy to as cottonseed oil. The cash income it generates
sterilise, making it the fibre of choice for is vital to improve living standards.
hospital clothing and accessories, as well as
firefighting and other emergency services’ Source: http://cottonupguide.org/why-source-
uniforms. sustainable-cotton/cotton-at-a-glance People who know, believe in the Cotton Mark. When the Cotton Mark
guarantees that the dress, the shirt, the towel or anything else you’re buying
is quality-tested, 100% pure cotton, you can be sure it is. The Cotton Mark tells
you that your cotton purchase will hold its shape and colour and resist shrinking.
To make sure you are getting quality, look first for the Cotton Mark.
And if you can’t find it, ask for it. It’s your right to get your guarantee.

Pure cotton and quality,
and that is a promise.

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