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Less skilled
• Is inexperienced with key technology tools or too comfortable with existing applications to willingly
adopt new technologies.
• Fails to seek out new or innovative technologies that could add business value.

Talented

• Continually scans the environment for technology breakthroughs.
• Experiments with a wide range of existing technologies while applying new and emerging options that
can enhance organizational outcomes.
• Encourages others to learn and adopt new technologies.

Overused skill
• Focuses too much on learning new technology or exploring technology applications rather than
applying it effectively to meet business goals.
• Overlooks when others may not have the same level of tech savvy.

Some possible causes of lower skill
Causes help explain why a person may have trouble with Tech savvy. When seeking to increase skill, it’s
helpful to consider how these might play out in certain situations. And remember that all of these can be
addressed if you are motivated to do so.

• Inexperienced with technology.
• Anxious about learning something new.

• Lacks interest in technology.
• Time management; haven’t gotten around to it.
• Stuck in the past with older technology.
• Skeptical about what technology can do.

• Prefers traditional approaches over new tools.

Does it best

Three CEOs – Robert McDonald at Procter & Gamble, Massimo Bongiovanni with Coop Centrale in Italy,
and Toshifumi Suzuki of 7-Eleven Japan. What do they all have in common? What differentiates them
from the majority of their peers? They’re all known for being tech savvy business leaders. They keep IT at
the center of business strategy. They are fully involved in strategic IT decisions, something they expect
their senior management team to follow suit on. They ensure that the partnership between business and
IT is on an equal footing. And the result of their efforts? Superior rates of return. Research shows that
organizations that spend more on IT and have higher levels of tech savvy can achieve 20% greater

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