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Learn more about Business insight

Berman, K., Case, J., & Knight, J. (2006). Financial intelligence: A manager’s guide to knowing what the
numbers really mean. Boston, MA: Harvard Business School Publishing.

Buffet, W., & Cunningham, L. (2013). The essays of Warren Buffett: Lessons for corporate America (3rd
ed.). Durham, NC: Carolina Academic Press.

Cope, K. (2012). Seeing the big picture: Business acumen to build your credibility, career, and company.
Austin, TX: Greenleaf Book Group.

Ensher, E. A., & Murphy, S. E. (2005). Power mentoring: How successful mentors and protégés get the
most out of their relationships. New York, NY: John Wiley & Sons.

Kahneman, D. (2011). Thinking, fast and slow. New York, NY: MacMillan.

Deep dive learning resource links

Broder, L. (2013, September 18). Networking tips for novices. Fox Business. Retrieved from
http://www.foxbusiness.com/personal-finance/2013/09/18/networking-tips-for-novices/
Capozzi, C. (n.d.). How to become more business-minded. Chron. Retrieved from
http://smallbusiness.chron.com/become-businessminded-23904.html
Chowdhury, R. (2011, May 26). The importance of networking. Business Insider. Retrieved from
http://www.businessinsider.com/the-importance-of-networking-2011-5
Cope, K. (2012, February 29). How to see the big picture, without losing sight of the details. Chief
Executive.net. Retrieved from http://chiefexecutive.net/how-to-see-the-big-picture-without-losing-sight-
of-the-details
Handley, A. (2013, August 7). Build a better understanding of customers, get a competitive advantage.
Entrepreneur. Retrieved from http://www.entrepreneur.com/article/227100
Hannon, K. (2011, October 31). How to find a mentor. Forbes. Retrieved from
http://www.forbes.com/sites/kerryhannon/2011/10/31/how-to-find-a-mentor/
Hill, B. (n.d.). What is a strong general business acumen? Chron. Retrieved from
http://smallbusiness.chron.com/strong-general-business-acumen-21849.html
Kelly-Detwiler, P. (2013, September 30). How Walmart and G.E. are leading a transformation in the
energy market. Forbes. Retrieved from http://www.forbes.com/sites/peterdetwiler/2013/09/30/walmart-
ge-and-lighting-a-case-study-in-market-transformation/

Kurtz, R. (2008, September 5). Analyzing your company’s strengths and weaknesses. Bloomberg
Businessweek. Retrieved from
http://www.businessweek.com/smallbiz/tips/archives/2008/09/analyzing_your_companys_strengths_an
d_weaknesses.html
Perrine, J. (2011, April 23). Developing your business acumen: You must read to succeed. All Things
Admin. Retrieved from http://allthingsadmin.com/administrative-professionals/developing-business-
acumen-read/
Schoemaker, P. J. (2013). 5 Ways to know what your customers want before they do. Inc. Retrieved from
http://www.inc.com/paul-schoemaker/5-ways-to-know-what-your-customer-wants.html

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