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Zaltman, G. (2008, June 29). Understanding your customers’ minds [Video file]. Harvard Business
Publishing. Retrieved from http://hbr.org/video/2226586964001/understanding-your-customers-minds
Zezima, K. (2010, January 6). A program helps sharpen the business acumen of those on the rise. The
New York Times. Retrieved from
http://www.nytimes.com/2010/01/07/business/smallbusiness/07sbiz.html?_r=0
Recommended search terms
If you’d like to explore Business insight further, try searching online using the following terms:
• Business savvy.
• Business strategy alignment.
• Corporate finance and strategy.
• Developing business acumen.
• Importance of mentoring.
More help…
Go to www.kornferry.com/fyi-resources and link directly to the deep dive resources in this chapter. Visit
the site often to see the additional resources that are uploaded on a regular basis.
© Korn Ferry 2014-2015. All rights reserved. WWW.KORNFERRY.COM
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