Page 32 - Merchandiser Refresher Course
P. 32

FUNDAMENTALS IN FOCUS
         COMPETITOR’s REPORT GUIDELINES




     Competitor’s activities and what do we report???

                  PRODUCT ACTIVITIES                                               SECONDARY DISPLAYS [POSM’s]




















             NPI’s                   Promotion                   Podiums &                     (POSM)                       (POSM)

            with details
                                      Activities                 Promotion                     Hangers                    Glorifier /
                                                                   Activities                                            Highlighter
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