Page 27 - Merchandiser Refresher Course
P. 27
FUNDAMENTALS IN FOCUS
UNDERSTANDING SHELVES
STRETCH LEVEL TOP SHELVES
(above 1.8m)
EYE LEVEL BUY LEVEL
(1.2 – 1.5m) (35% shopper attention)
TOUCH LEVEL CHILDREN’S
(0.9 – 1.2m) EYE LEVEL
BASE LEVEL HEAVIER
(below 0.9m) PRODUCTS
SOURCES:-
• Reference: Ebster, C. & Garaus, M. (2015): Store Design and Visual Merchandising (2nd ed.). New York: Business Expert Press.
• https://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298
