Page 25 - Merchandiser Refresher Course
P. 25

FUNDAMENTALS (*AVAILABITY - VISIBILITY – PRICING)                                                         PRIMARY DISPLAY

                                                                                                                   Shelves Checklist
                                                                                                                  (*Guide for a perfect store)

                                                 1                                                              Products should be
                                                  Availability
                                                                                                                  AVAILABLE on shelf.

                                                                                                                Products should have good
                                                                                                                  VISIBILITY.

                                                                                                                Maintain proper & accurate
      New Product Innovation    AED XX.XX                                                      3  Pricing       NPI’s should have a good
                                                                                                                  PRICING through price tag.



                                                                                                                  visibility or in eye level and

                                                                                                                  request for POSM’s.
                                                                                                                Shelves and products should
                                                                                                                  be clean at all times.

                                                                                                                Constant checking of
                                                                                                                  NearExpiry.

                                                                                                                Maximum pull of stocks
                                                                                                                Taking note of low to OOS

                                                                                                                  and reporting it in GI
                                                  2
                                                    Visibility                                                    Achiever Group

                                                                                                              300cm x 6 shelves
  *Background image is for illustration purposes only.
  *All information are confidential and should not be disseminated.                                           *Source: J&J Perfect Store Modern Trade Toolkit
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