Page 21 - Q2 GI/J&J Newsletter, 2019

Brand Activations – J’s Baby Mega Restage

Carrefour. Johnson’s Baby Mega Restage, the Saida briefing the team for BMR product launch

biggest and most exciting brand launch this year had been
successfully implemented in all doors of Carrefour
(Hypermarket and Supermarkets) in UAE.
20 GI/J&J Receives BMR LPO’s
th

GI/J&J division was proud and delighted to implement Baby
Mega Restage. Led by Saida Elyabouri, the entire team
(Strategic Managers, BDM’s, BAM, Area Managers, Key

21 Deliveries Accounts, GI Warehouse Logistic, Captains and last but not
st
the least the Merchandising team) of GI/J&J joined hands to
support this historical product launch. Two consecutive
Data processing receives and processes Carrefour BMR orders
rd
nd
nights of implementation on 22 June for 17 stores and 23
June for 14 stores became remarkable dates to remember.
22 Implementation
nd
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• 20 June – GI/J&J Receives BMR LPO’s
st
• 21 June – Deliveries
• 22 June – Implementation (after store business hours)
nd
• 23 June – BMR Products on shelves
rd
23 BMR Products on shelves
rd
The successful launch was made possible through rigid
planning, coordination, constant follow-up, warehouse

logistical support and not to mention our teams hard work Warehouse forklift operator off-load BMR products from shelf rack
and high level of dedication.

The entire GI/J&J team extends its gratitude to J&J (Amr
Mahrous, Yasser Adawi & Yasser Abbas) for their synergy
during the implementation night at MOE and the high level
of trust to GI/J&J.

With the new iconic and innovative looks, not to forget the
strong claims of BMR, we are confident that our consumers
will definitely patronize it and create good off-take.

Warehouse helpers picks and verify the delivery order form
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