Page 19 - Q3 GI/J&J Newsletter, 2019

Sampling Campaign: Amity University

Clean & Clear is a teenage brand that has seen
decline for some time and Gulf International wants to

build it up by capturing our target audience exactly
where they are present. G.I’s main objective was to build
brand awareness and recruit future consumers We
innovated and for the first time combined both offline

sampling with ecommerce in a unique way!

Amity University was celebrating World Tourism day with
overall footfall of 1000+ including both school and

college students. The lead was given to Gulf International
by Nadia Al Fadhli – our newest team member. Not only
did she arrange the participation for free, but also
ensured that we won against our competitors and were

the only brand in this category with prime positioning.
Considering our target audience, engagement activities
and branding opportunities were used to ensure good
brand recall. Along with samples, students were also

given opportunity to win Amazon discount coupons
where they can avail an additional 10% off by using the
coupon code. Since the discount vouchers are valid till

3 rd November, 2019 will be able to share its
performance later.

There was a lot of engaging activities conducted, images
showing the massive response received and closing with

a video capturing event highlight.

It goes without saying that being innovative is need of

the hour and we want to congratulate Nadia for her zeal
and enthusiasm and freshness of ideas. In addition,
thanks to the entire team – Shamseer, Sidrah, Safaa,
Sajida, Faisal, Hafzal, Lakshmi who came together to
make this a success.