Page 14 - Q3 GI/J&J Newsletter, 2019

The Mathrubhumi Onam Event

BMR continue its journey through Mathrubhumi Onam Event

– Sharjah Expo. The success of the event was enhanced over
7300 people attended on the day.

In addition, there were more than 60+ entries of shortlisted

the best 25 contestants the specially integrated activity for
New Johnsons – Mom and Me Contest.

About “MOM AND ME CONTEST”…

It was On air on Radio / On print / On Ground.
Whole month of September the activation on air / on digital/
on TV / on print Johnson’s BMR presence at Sharjah Expo.

RADIO
Club FM 99.6 (FM RADIO MALAYALAM):
• 3 Weeks promotions with 3 seconds sponsor tag – 630

Seconds.
• RJ/contest mentions in all Shows during the period with
brand mentions – 70 times approx.
• Tailor Made contest for J&J MOM&ME concept

culminating to a ground activity on event date.

TV CHANNEL
Mathrubhumi News & Kappa TV:

• 2 weeks Creative Promos in MB News with 3 seconds
sponsor tag – 420 Seconds.
• PR stories post event.
• 2 weeks promos in Kappa TV with 3 seconds sponsor tag

– 420 Seconds.

SOCIAL
• Facebook live and social media promotions for the

brand
• Branded as Presenting Sponsor on All vertical exposure
for this event – TV/PRINT/RADIO/DIGITAL/ ON GROUND
• Special Activation for Johnsons & Johnsons re branding

centric on ground and on air on radio - MOM & BABY
Theme.