Page 9 - Q3 GI/J&J Newsletter, 2019

Business Updates: SFA

BILAL JAVED

SFA Analyst
GI/J&J Consumer Division

The evolution of technology in the last two
decades has been exponentially fast, at times skipping

generations and platforms. The Evolution has been
powered by Artificial Intelligence, Augmented reality
where these were only figments of the imagination not
long ago.

GI has quickly adopted to technologies that will empower Here are some valuable insights showing an upswing in
its employees to deliver tasks in an efficient and quality Coverage and Journey plan compliance since SFA came to
monitored environment. With GI I lead the SFA (Sales life in the UAE trade.
Force Automation) project. In the UAE trade, we went live
What’s next...
with the project on 15th December, 2018 with a sales force

of 27 from the Mass channel. And with the vision of
In Q4, we look forward to make our merchandising force
continued expansion, we rolled out the project in the
even more invincible by streamlining their tasks and
Pharmacy Channel in Q3, 2019.
making their workflow systematized with SFA. Insights on
Sales Force Automation is a software/optimization tool to the Live-stock position on the retailer’s shelves would
automate the business processes for increased efficiency. eliminate the low stock and OOS issues.
There are myriad of tasks that the sales reps perform on
Lastly, I would like to thank Albatha Gulf International and
daily basis such as stock check, order taking, MSL
Johnson & Johnson management for their continued
compliance, NPI update, planogram, etc, SFA has got all of
support, enthusiasm, dedication and passion that makes
these parameters covered and they have been integrated
SFA such a success. We’ll keep the momentum rolling and
into 1 single system hence making the audit process
continue to achieve many more milestones in the years to
digitalized. The warehouse stock and the customer sales
come.
history are available on their fingertips which allows the
sales reps to make more descriptive and informed sales Sales Team’s Feedback…

calls.
• “A game changer tool for sales.” – Sidcy Catangay
• “Live-stock position, digital content, and ease of access to
information has made my life easier.” – Raman Kumar
Tandon

• “SFA makes our professional life simpler by easing our day
to day tasks and providing the vital info on the go.” – Philip
Geevarghese