Page 7 - Q3 GI/J&J Newsletter, 2019

Business Updates: Ecommerce

ISHNEET KAUR

E-Commerce Manager

Ecommerce has been growing in this region and it is
estimated that it will be growing with a CAGR of 25% per annum. It The Highlights
has been identified as a top mega trend that is transformative and • Addition of new partners
will define the future with impact on business, society, economies Expanding the portfolio is of extreme importance for a
etc. Ecommerce is becoming firm in the path to purchase cycle strong base in the long run and we have already added 6
with more and more people discovering products online and finally new partners in our portfolio this year making it a total of 11.
converting to make a purchase. My vision is that in the next 3-4 Also, they have already started contributing 16% to overall
years Ecommerce will contribute 5% of overall revenue. revenue (YTD)

YTD Ecommerce contribution% • Unblocked Noon after 11 months
Noon is a big account that was blocked for many months.
The ecommerce platform has experienced a steep and steady Deep dive was done to resolve issues, start the account
growth in 2019. Ecommerce sales contribution to overall revenue again with fresh BDA and business plan. We expect Noon to
has increased from 0.12% in Jan’19 to 0.43% in Sep’19 (YTD). be the second biggest contributor to STT in coming months

• Strengthened Amazon Account
With the transition from Souq to Amazon, we negotiated
BDA with relevant counterparts that help boost the business,
established and strengthened our relationship with the team
and managed the transition well to increase the business
overall with focus to build a steady and long term growth
plan

• NPI’s on Ecommerce
BMR launch across major ecommerce players was done
within a week of the launch with Carrefour ecommerce going
YTD Growth in Pureplay Revenue live the day after offline launch!

2019 has been a pivotal year with right focus and strategy for
• Brick and Click Performance
winning in the long run while also meeting the monthly goals.
Lulu Ecommerce is growing by 33% against offline growth
Promising growth of 30% has been achieved with 47% lesser by 3% (YTD August) compared to last year.
investment compared to YTD 2018. The chart below shows clearly
an upward trend for revenue MOM in 2019. o This growth has been a result of true Omnichannel
initiatives such as going live online in sync with
offline events eg: Buy3 Pay for 2 campaign, BMR
campaign, Monthly Super saver national event.
o We recently did the first ever Free Delivery
Campaign on Lulu with visibility across website,
social media video etc.