Page 4 - Q3 GI/J&J Newsletter, 2019

Key Messages

MOHAMMED ALTHAF

Demand Planning Manager
GI/J&J Consumer Division

Another year, with consistent STT achievement in the past three Quarters, shows that we were having right strategies and
S&OP plans in place with the support from everyone in the team. The highlights for the year 2019 business plans are the successful
launches of NPI’s, Baby mega re-launch, smooth transition of pharmacy channel, forecast improvement on OTC brands and
rationalization of promotions through chameleon project which boosted overall STT achievement and brand growths. Despite the
market challenges, our strong Inventory and demand planning process were able to predict the demand and sales patterns for all
the brands by ensuring stocks are maintained at optimum levels and not running into stock out situations.

I am certain that our team will continue to reach new heights of professional excellence and achievements due to all the hard work
each of us put in every single day and am proud to be a part of such a strong organization of dynamic and talented team who
makes the success history.

In Closing, I would like to thank management of Gulf International and Johnson & Johnson for the trust and support extended to
the team.

SAFAA AL-FAKURI

Brand Activation Manager
GI/J&J Consumer Division

I would like to start with thanking GI and J&J Management for giving me the opportunity of Brand Activation Manager. The role is to
bring excellence in all the activations we execute at the market place. Q3 we have implemented 6 activations out of which “Apollo” is the mega
restage of baby which was long awaited changes in the packaging and composition. It is too early to predict the performance as a word of mouth
and analysis are evident on kids being the promising category. Besides we also implement lot of sampling activity to change the negative
perspective of the consumers by educating , briefing ,creating awareness on the efficacies of the brand with the legacy of 125 years of existence. I
am delighted to share the Mathrubhumi Onam Festival – Sharjah Expo event which was one of the biggest events, the success of the event was
enhanced over 7300 people attended on the day. In addition, there were more than 60+ entries of shortlisted the best 25 contestants the
specially integrated activity for New Johnsons – Mom and Me Contest, the exposure before the Event: On air on Radio / On print and On Ground,
Whole month of Sept the activation on air/ on digital/ On tv/ On print JOHNSON presence will be there till the event date @ Sharjah Expo.
Another event was LULU Barsha Roadshow and Influencer Competition (Meet & Greet) the followers, three days was full of kids activity and
people engaged with the Apollo launch. And event was with Zulekha hospital under their flagship theme “Pink it now”. All our activations are state
of art since we have the competency of being the best in class for all the activations we execute in the market.

I would like to congratulate and thank all my team members for the support extended to me during the activations are mind blowing. This
portrays the true meaning of team work and collaboration between the different segments of the division. It goes without saying the hard work
of our merchandising team during the execution is superb. They are our front line soldiers fighting the battle at the floor level without any
ambiguity.

Lastly, Q4 is the important for our business because majority of the events such as beauty event, Apollo second wave and CHC will be scheduled
in the phasing manner by the end of the year 2019. As we all know that learning is a never ending process, we learn from our mistakes and be the
best in execution at the market place. I am fully confident with the caliber and knowledge of J&J dedicated team we will surpass many new
milestones in the years to come.

My heartfelt thanks to GI, J&J management and my team for all the support, efforts and hard work for which I will always be grateful.