Page 8 - Q3 GI/J&J Newsletter, 2019

Business Updates: Ecommerce

We are working closely with Carrefour online as well and When the results are mind blowing, for sure there
went live in sync with offline events i.e. beauty week in has been lots of work done on process, procedure, content,
September. The plan of action for the last quarter of 2019 is strengthening relations with existing partners, activation
to start active partnership with other partners and make a plans, negotiating the BDA and to get counterparts for every

positive and remarkable impact in the balance of the year. dollar spent, finding new avenues & adding new partners,
improvement in fill rate and aligning operational support,
• New Initiatives data deep dive and most of all focusing on setting

Constant innovations results in a positive business fundamentals right while also achieving the monthly growth.
growth, hence, taking up new initiatives is vital. We have
actively participated in various new and unique online Setting up the foundation right and then working
events resulting in tremendous performance such as towards expansion becomes essential because a great
Prime Day. monument is never built on weak foundation. There is huge

potential in this channel, and we have just touched the tip of
the iceberg. A heartfelt thanks to the entire GI and J&J
management for all their support extended to me and my

team at all times. Looking forward to an exemplary Q3 and
closing 2019 on an all-time high!

Prime Day performance by category

• Mumzworld Sampling Activity
Living in a digital era, promoting products online
becomes extremely important. A free sampling activity

was conducted in partnership with Mumzworld to boost
J&J brand though positive word of mouth. Popular
bloggers gave honest reviews about J&J products on
social media platforms in the form of articles and videos

as top picks.

• Monthly Activations
Participating in events like baby week, beauty week

etc. becomes important to be on top of mind and build a
brand recall and ensure new customer acquisition/ repeat
purchase.