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Masculinity
The fundamental issue here is what motivates people, wanting to be the best (Masculine)
or liking what you do (Feminine). guide
Estonia is a Feminine country. It means that As a Feminine country, Latvians have a tendency
society is driven by a certain amount of modesty to feel awkward about giving and receiving
and fairness. The Estonians do not boast about praise, arguing that they could have done better,
their achievements. Instead they enhance their or really have not achieved anything worthy of
character through hard work and diligence note. As such they are modest and keep a low
and show their competitiveness by letting the profile, and usually communicate with a soft and
results speak for themselves. diplomatic voice in order not to offend anyone.
Passive silence and listening are very much part Conflicts for Latvians are usually threatening,
of the communication style. Although Estonians because they endanger the wellbeing of everyone,
communicate in a direct way, they do tend to which is also indicative of a Feminine culture.
shy away from conflicts. They are reluctant to
raise problems for this reason and are quick to Although the Latvians are considered a relatively
take constructive criticism personally. Many of reserved culture, they are tolerant towards
the companies in Estonia are run and staffed the culture of other nations. This is partly due
by people of a younger generation, who favor to their long experience of mixing with others
an informal, democratic and consultative nationalities.
management style. Thus, decisions are ideally Discover Riga
made by gaining support through participation.
Individualism June 1st-4th 2017
The fundamental issue addressed by this dimension is the degree of interdependence
a society maintains among its members.
Estonia is an Individualist country. Among Latvia is an Individualist country (including
Estonians, there is a solid conviction about the during the soviet occupation) . The country has
personal responsibility and everybody’s own even seen an increase in individualism since
achievement and contribution in order to be independence in 1990, due to an increase in
self-fulfilled. Work situations are driven more national wealth.
by a task-orientation than by a relationship-
orientation. Today the new generation of workers is more
focused on their own performance rather than
Transparency and honesty are virtues. For that of the groups. Although there is a hesitancy
this reason, Estonians tend to be direct to open up and speak one’s mind, Latvians
communicators. They usually say what they speak plainly without any exaggeration or
mean and mean what they say and there is understatement. They are tolerant in that they do
limited time for small talk. not care too much about what other people do as
long as it does not annoy them.
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