Page 38 - Destination Risk and Resilience Manual-Namibia

SYNTHESIS – RESILIENCE IN TOURISM DESTINATION

5.1.4 Domestic tourism enhancement mecha- that highly experienced staff were retrenched during
nisms/to address shocks of regional/inter- the peak of COVID, leaving enterprises manned by
national tourism fluctuations inexperienced staff. It is therefore imperative that a
robust staff training programme be put in place, en-
One of the major risks affecting tourism in the Erongo couraging and facilitating staff exchange programmes
Region is the overdependence on international tourist in order to improve the skills base in the entire tour-
arrivals. It is critical to build a culture of holiday taking ism sector in Namibia.
by the locals and for the tourism enterprises to rethink
the pricing modes with a view to encouraging domes-
tic tourists to access holiday products. However, the 5.1.6 Tourism satellite account
pricing models should be sustainable enough to cover
operational costs and steer the businesses to profita- There is a need for an effective tracking and efficient
bility. accounting of the contribution of tourism to econom-
ic growth in Namibia. This will allow the capturing of
tourism inflows into the economy, thereby curbing
5.1.5 Address skills gap in customer service leakages and ensuring that the local communities
benefit from the Namibia tourism value chain. Local
Across the spectrum of Namibia tourism and validated communities have often raised concerns about the
through stakeholders’ workshops we held there was opaqueness of the national tourism accounting sys-
concern about unprofessional customer service lead- tem. There is a need to train all stakeholders on the
ing to largely dissatisfied tourists. There is also concern Tourism Satellite Accounting (TSA)

5.2 Responsibilities and ownership

Building destination resilience requires actors to take on to indicate the different sources of possible funding
responsibility and work towards making a difference and who is responsible for the interventions. These are
in their specific fields. Having identified key interven- summarised in the following table:
tions that are necessary going forward, the study went

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