Page 45 - UNAM Strategic Plan 2019-2024

Resource Estimates Per initiative 4 500 000 1 000 000 4 380 000 - 500 000 1 500 000 1 500 000 1 000 000 500 000 - - 2 000 000 2 000 000 -

Responsible Division Comm. & Marketing Comm. & Marketing Comm. & Marketing Comm. & Marketing RID RID RID RID RID External and International Relations External and International Relations External and International Relations External and International Relations External and International Relations

STRATEGIC THEME: INSTITUTIONAL PLANNING AND INTERNATIONALISATION
Undertake UNAM brand perception study sector, public, etc.) stakeholder engagement policies ranking systems and relationships with international institutions Review existing collaborations programmes Initiate international projects Review existing collaborations

Strategic Initiatives Foster relations with stakeholders (alumni, private Review communication and marketing strategies Implement communication and marketing, and Identify the world university ranking system UNAM Train staff to understand (undertake studies) and review the requirements of specific ranking systems Acquire and maintain software that will enable the University to be more visible on ranking systems Ensure UNAM databases are ali

24-2024 75% 60% will focus on 30% 30% 7.5% 2.5% - - 100

Targets 2019-2021 70% 60% 30% 30% 7.5% 2.5% - - 50

Base year 2018 61% 60% 30% 30% 7.5% 2.5% - - 20

Measure/KPI Stakeholder satisfaction rates % of teaching (leaning % of research (volume, income and reputation) % of citations (research % of international outlook (staff, students and research) % of industry income (knowledge transfer) Percentage of active Financial value derived from Number of exchange

STRATEGIC PLAN 2019 - 2024 environment) influence) agreements agreements programmes

34 Strategic Objectives Strengthen UNAM Brand and Corporate Image Improve the ranking of the University Strengthen relations with strategic partners Increase internationalisation of the institution