Page 44 - UNAM Strategic Plan 2019-2024

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STRATEGIC THEME: INSTITUTIONAL PLANNING AND INTERNATIONALISATION
24-2024 Responsible Estimates Strategic Initiatives Division Per initiative Comm. & 4 500 000 Undertake UNAM brand perception study Marketing Comm. & Foster relations with stakeholders (alumni, private 1 000 000 Marketing sector, public, etc.) 75% Comm. & 4 380 000 Review communication and marketing strategies Marketing Comm. & Implement communication and marketing, and - Marketing stakeholder engagement policies Identi

Targets 2019-2021 70% 60% 30% 30% 7.5% 2.5% - - 50

Base year 2018 61% 60% 30% 30% 7.5% 2.5% - - 20

Measure/KPI Stakeholder satisfaction rates % of teaching (leaning % of research (volume, income and reputation) % of citations (research % of international outlook (staff, students and research) % of industry income (knowledge transfer) Percentage of active Financial value derived from Number of exchange

STRATEGIC PLAN 2019 - 2024 environment) influence) agreements agreements programmes

34 Strategic Objectives Strengthen UNAM Brand and Corporate Image Improve the ranking of the University Strengthen relations with strategic partners Increase internationalisation of the institution