Page 31 - Brand Style Guide (UNAM) 2023 Ed-1

9. BRAND UPDATE (ANNUALLY REVIEWED)

This is an annual undertaking by the design section to ensure that the UNAM brand stays current and relevant.
There may not necessarily be changes in running brand styling for period under review, pending relevancy
at time of review. The directorate has encountered a tiredness of same-old-same-old approach because we
design everything at the institution for years at end, and also when third-party designers are involved, hence
the decision to review brand styling regularly to keep it current and fresh. The UNAM red is a very nice powerfull
colour, but can be very overpowering and in your face at times when subtlety is required, and unfortunately
lower percentages/grading of colour is not exceptable, as colour change to pink, which is outside the styling
requirements. Current Brand Styling: There is also a dual approach in the current brand update approach to
focus on relevant stakeholder with marketing or corporate material designed. Principally, the idea is to keep it
more generic and “hip” when it comes to current and prospective students in speaking to your millennials. A
more considered formal corporate styling approach is used with corporate material and outreach to high level
stakeholders.

The university has two primary colours (sun yellow and book red). This allows for variations between the two
colours, as showcased by current grey and yellow brand styling in use across design elements and platforms
like the UNAM website. Red is never to be removed from the equation – it should be used in moderate fashion,
subtle in approach to finish off design elements and aspects.

Faculty of Education & Human Sciences
School of Pharmacy

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