Page 27 - Brand Style Guide (UNAM) 2023 Ed-1

7. CORPORATE ENGAGEMENT & INTERNATIONAL RELATIONS (CEIRD)

7.1 Directorate: Visual Brand Responsibilities

CEIRD is responsible for overall maintenance and protection of the university visual brand as stipulated in its Brand
Guidelines & Procedures, as well as its Communications and Marketing Policy. The perception of the visual brand
is important to the overall reputation and recognition of the institution. Through communication and marketing
strategies and guidelines the directorate strives to effectively reach out to all internal and external stakeholders.
The directorate develops brand standards, guidelines and templates for all printing, digital and electronic needs.
Design templates, services and advice can be obtained from the design section at the directorate.

CORPORATE
Overview

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