Page 24 - Brand Style Guide (UNAM) 2023 Ed-1

6.9 Co- & Sub-Branding

Due to the University Setup, there is a need to clarify rules for Campus, Faculty, School, Unit, Department, etc.
Branding where the need arises.
In some instances specified units will carry a unique logo developed from the motherbrand logo and colour
derivatives. These logos require thorough evaluation and approval in consultation CEIRD.

For motherbrand related sections, like campuses, schools and faculties the following general rule and
examples apply:

The motherbrand logo will be used with a Palatino Linotype Italic font line below
.

a) Co-Branding

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