Page 21 - Brand Style Guide (UNAM) 2023 Ed-1

6.6 Typography

PRINT MEDIA
Headlines for Corporate ABCDEFGHIJKLMNOPQRSTUVWXYZ

Body Copy abcdefghijklmnopqrstuvwxyz
Avalon, regular, bold, italic, bolditalic 1234567890!@#$%^&*()

Optional Sub-header for abcdefghijklmnopqrstuvwxyz

Adverts & Banners AB CD E F GH IJK LM N O P Q RS TU -
VWXYZ

Palatino Linotype Italic 1234567890!@#$%^&*()

Tag line abcdefghijklmnopqrstuvwxyz
Gotham Book

SIGNAGE

Alternative Headline abcdefghijklmnopqrstuvwxyz
for Signage only ABCDEFGHIJKLMNOPQRSTUVWXYZ
Knockout HTF51-Middleweight (Main Headers/Names) 1234567890!@#$%^&*()
Century Gothic: regular, bold (Directional, Internal signage) abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()

ELECTRONIC MEDIA TYPOGRAPHY (WEB, SOCIAL)
Body Copy abcdefghijklmnopqrstuvwxyz

Century Gothic: regular, bold, italic, bolditalic ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
or

Body Copy abcdefghijklmnopqrstuvwxyz
Arial: regular, bold, italic, bolditalic ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()

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