Page 25 - Brand Style Guide (UNAM) 2023 Ed-1

b) Sub-Branding

These sub-brand logos were approved and are in use. Sub-brand logos require a very indept analysis for it to
be approved, as necessary to be different from motherbrand logo approaches, like co-branding. This requires
applicants to approach the design section at CEIRD to analise and discuss reasons for sub-brand logo before it
can be considered for higher level discussions and approval.

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