Page 20 - Brand Style Guide (UNAM) 2023 Ed-1

a) Symbol Do’s & Don’ts

USER GUIDELINES… SYMBOL DO’S & DON'TS

SYMBOL ALLOWED SYMBOL NOT ALLOWED

1. Graduation Attire: Schools Symbols will be used on Graduation 1. School letterheads: School Symbols will not be permitted to be
Hoods (Gowns?), to depict the specific school, housed under a used on School Letterheads in any derivative form, be it as a
particular faculty. The usage of this symbol will be in a monochrome watermark or a secondary logo.
colour (Faculty colour or Black), to be determined through CEIRD in 2. Marketing material (Print or Electronic): School Symbols will not
consultation with the Registrar’s Office. be permitted to be used on marketing material, intended for print or
2. Stationary: Specific pre-approved school stationary. The use of the electronic distribution. This include, but are not limited to,
symbol on departmental stationary should only be inward facing to newspaper adverts, social media, email strip adverts, websites,
differentiate amongst schools within a faculty e.g. School Log books flyers, books and magazines. Any request to add a school symbol
or forms for internal distribution. to marketing material should seek written approval from the Office
3. Clothing, corporate wear and corporate items: School symbols of the Vice Chancellor, through CEIRD.
can be used on clothing, corporate wear and corporate items as so 3. Buildings & Vehicles: Symbols will not be permitted to be used on
desired by the requesting school. When school symbol is used on buildings or building signage or vehicles. Exceptions may be
corporate items, the UNAM logo should always be present and bare granted if school symbol forms part of statutory requirements.
the prominent position on the item. Where the branding position 4. Academic qualifications: Symbols will not be permitted to be used
makes provision for only one (1) logo, the UNAM logo should take on degree certificates or any other official or ceremonial
precedence. documentation. (Coat of Arms only)
4. Generic Certificates: Certificates of appreciation,
acknowledgement, etc., could carry symbol of school.

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