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Timeless Wisdom





                      Sefer Bereishit and the Ethics of Technology



                                                      Michael Eisenberg




                                e live in turbulent   for creating wealth and prosperity. But   even more wealth without principle
                                times when the only   what are the ethical principles that   in  Sodom  and Gomorrah.  In  Bere-
                                constant is change.   must guide this technology? Similarly,   ishit 13:1, Avraham’s possessions are
                   WEpoch-defining tech-            the commercialization of space travel   described between the listing of Avra-
                   nologies and digitization are overturn-  is a vast industry that may open up   ham and Lot’s names, implying that
                   ing the economy, media, and culture,   riches from mining, manufacturing,   their different approaches to wealth
                   creating extraordinary wealth for   and farming. Yet, the principles that   came between them.
                   some while leaving others behind. At   should govern this remarkable and
                   a time of exceptional flux, it is even   aspirational development remain   Avraham is a paragon of the proper
                   more important to literally start MiB-  dangerously unclear.      use of wealth, using his material bless-
                   ereishit, from the beginning, by exam-                            ings to call out in G-d’s name and care
                   ining the Torah’s original protagonists   Sefer Bereishit is preoccupied with   for those less fortunate in his midst.
                   and their fundamental principles.  innovation, enterprise and the wealth   He is a model for the affluent men and
                                                    it brings. Noach invents the plow   women of our generation.
                   We are not the first to encounter a   and winemaking, while Avraham,
                   technological change that is simultane-  Yitzchak, and Yaakov are highly suc-  Yitzchak was also wealthy but
                   ously productive and destructive. The   cessful farmers and shepherds. The   acquired his wealth by transitioning
                   Sages teach us that Noach invented   Ibn Ezra, himself a poor man, sug-  from the shepherding business of his
                   the plow, a transformational invention   gests that Esav spurned the rights of   father to agriculture. Times change.
                   that dramatically improved the lot of   the first-born and sold it to Yaakov   Industrial economies become technol-
                   mankind. The Torah tells us that Noah   because Yitzchak was poor, leading   ogy and digital economies, while pro-
                   waited 500 years to have children. We   Esav to believe that his first-born   fessions such as law and accounting
                   can almost hear the Thomas Malthus   status was worthless. Responding   become less valuable than computer
                   of his time or the New York Times of   vehemently to this suggestion, the   programming. Those who adapt to the
                   today saying, “Do not have children   Ramban says Ibn Ezra was “blind” in   new economic culture like Yaakov can
                   because there will not be enough food   offering this interpretation. Yitzchak   continue the family lineage, whereas
                   to feed them all!” However, Noach, the   could not have been poor, for G-d’s   those who ignore or reject change end
                   innovator, changed everything with   blessing to our forefathers included   up like Esav.
                   the plow, dramatically increasing the   material wealth! As Ramban makes   Though communities of faith are all
                   food supply and allowing humanity to   clear, the value of financial success is
                   procreate in droves. “These three were   ingrained in the book of Bereishit.  challenged by change, change is con-
                                                                                     stant. Because it’s not unexpected,
                   the sons of Noach, and from these, the
                   whole world branched out.” (Bereishit   At the same time, Bereishit is deeply   we can, to some degree, plan to deal
                   9:19)                            concerned with the ethical princi-  with it. Fortunately, Bereishit teaches
                                                    ples that must accompany business   us that we can and should embrace
                   Along with great prosperity, Noach’s   pursuits. When describing Avraham’s   change by looking to our ancestors’
                   invention also brought decadence.   move to Canaan, we are told that he   timeless traditions and wisdom.
                   As the Torah warns throughout Sefer   brings his nephew Lot along with
                   Devarim, prosperity can bring haugh-  him. At this point in the story, all we
                   tiness and spiritual decline. So it was   know about Lot is that he is an orphan.
                   during the time of Noach. The emer-  Avraham was wealthy, but he used his
                   gence of the plow was not accompa-  wealth to take responsibility for his
                   nied by principles that would clarify   orphaned nephew. Moreover, by con-
                   the principled framework for its use.   trasting Avraham and Lot after they
                   And so, the blessing of innovation was
        A member of   dimmed by unforeseen consequences.  both became wealthier in Egypt, we   Michael Eisenberg is Co-founder and Partner
        the Mizrachi                                see that Avraham embarked on spir-  at early-stage venture capital fund Aleph and
      Speakers Bureau  In our own time, innovations in Arti-  itual pursuits without Lot, building   author of The Tree of Life and Prosperity: 21st
       mizrachi.org/  ficial Intelligence raise similar chal-  altars and calling out in G-d’s name.   Century Business Principles from the Book of
          speakers  lenges. AI opens up many possibilities   Lot, on the other hand, pursued   Genesis (Wicked Son).


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