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SEMINAR PROGRAMME
SUNDAY 3 SEPTEMBER 2017
15.30 – The Fast-Track to Social Media Success in 90 minutes
17.30 This workshop has been designed for jewellery brands and retailers already using social media but not being
consistent or e ective with their social media and digital marketing campaigns. In this action packed and informative session, digital marketing strategist Warren Knight will fast-track you through the exact process that turns visitors into prospects and then into repeat customers all in 90 minutes. The first 10 people through the door will receive a free copy of Warren’s Think Digital First book, written and designed specifically for the jewellery industry.
Warren Knight, Social Media Strategist & IJL 2017 Chief Social Media Editor
THE ACADEMY - OLYMPIA ROOM SPONSORED BY
10.30 – Tricks and Tips to Identify Gemstones
11.30 This beginner’s class in gemmology will introduce you to some of the portable instruments that gemmologists
use on a day to day basis. These hand-held instruments can be carried in your pocket and assist in quick identification of gemstones for when you’re short on time. This is a practical session in which you will handle a variety of stones that you are likely to come across in the trade. Whether you are a designer, jewellery maker, retailer or customer, this workshop will provide you with information that you can take away and start to use the minute you head back out onto the show floor.
Angharad Guy, Gemmology Instructor, Gem-A
11.45 – What is CAD/CAM and How is it Changing the Industry?
12.45 The GIA’s Jewellery Manufacturing Arts team will guide you through this interactive session, exploring the
capabilities of CAD/CAM. 3D modelling programmes allow designers and manufacturers to create physical models of a piece for mass production purposes. It has revolutionised the jewellery industry, as we can now create intricate forms that were not previously possible using traditional goldsmithing techniques. Discover more in this fascinating talk by one of the industry’s leading institutions.
Paula Carter Andrews, Jewellery Design & CAD Instructor, GIA
13.00 – Exemplary Practices of Leadership in Retail: How to Foster an Inspiring Team Environment and 14.00 Impress Your Customers
Retail training specialist Nigel Neill of Blue6 shares his practical advice on developing your leadership skills, whether you are a business owner, retailer, store manager or aspirational team member.
Nigel Neill, Director, Blue6
14.30 – Pearl Stringing Workshop
15.30 Ever wondered how to string pearls? There are so many di erent techniques. Sharon Dale will share the secrets of
expert pearl stringing in this hands-on, interactive workshop. Come along to this demonstration and have a go!
Sharon Dale, Gemmologist, Jeweller and Owner, Sharon’s Stones
16.00 – JET Taster: A Taste of the Revised JET Certificate Course
17.00 Open to exhibitors, buyers and visitors, the NAJ will provide an informative talk covering the newly revised
JET Certificate course. The session will provide a ‘ hands on’ taster of the exciting and industry relevant modules that make up the new JET Certificate. Participants will gain an insight into the course content that includes selling diamonds, identifying gemstones, reading hallmarks, watches and clocks, jewellery design and today’s current design stars, using the correct terminology for jewellery and how jewellery is manufactured.
Mark Houghton, JET Tutor, NAJ
SKILLS LAB - ONE-ON-ONE - ROOM 1 SPONSORED BY:
11.00 – Essential Legal Advice: Dealing with Commercial Legal Issues and Intellectual Property Rights 12.00 Whether you are a jewellery designer, manufacturer, distributor or retailer, your business is a ected by
Intellectual Property (IP), both in terms of the IP you own and the rights of third parties. How do you protect your IP and how do you guard against infringement of third party rights? What should you do if you find that you are threatened with court proceedings? Stephen Welfare of London-based law firm, Royds, can set your mind at rest on these issues, as well as a broad range of commercial legal issues with his tailored one-on-one advice.
Stephen Welfare, Partner, Royds Solicitors
www.jewellerylondon.com 2