Page 4 - IJL_SEMINAR

SUND
AY 3 SEPT
EM
BE
01
7
SEMINAR PROGRAMME
12.30 – 13.30
14.00 – 15.00
15.00 – 17.00
R 2
How to Promote Your Business Through E ective PR
Advice and guidance on creating e ective PR strategies for your business and converting great PR into sales.
Becky Guth, Director of Fashion Jewellery, Facets PR
Phoebe Fleetham, Fine Jewellery Account Manager, Facets PR
How to Create a Memorable Jewellery Retail Journey with Innovare Design
The retail sector has undergone a huge transformation in recent years due to the massive developments in technology and the new demands of today’s savvy consumers. But despite the growth and importance of online retail, bricks and mortar stores still play a crucial role in the shopping journey, allowing consumers to ‘touch and feel’ before they buy. This is particularly true in the high service jewellery sector. If you are having problems with footfall, in-store dwell time or how to deliver a seamless journey from online to in-store, then Lloyd will help answer your questions. He will share his invaluable insights into how to create a memorable jewellery retail journey that your customers will love. Plus, if you are planning a new store refurbishment, he can guide you through best practice and the pitfalls to be avoided.
Lloyd Blakey, Founder & Creative Director, Innovare Design
A Professional Guide to Shooting Images for Social Media
What’s the best way to shoot lifestyle jewellery images for your social feeds? Do you need a professional to get the best stock shots on white? Do augmented reality overlays sell more pieces? How do you commission a model shoot? Andrew Neilson will aim to answer these and any other questions you have on photographing your work to make it look its best.
Andrew Neilson, Partner, NEILSON Photography
SKILLS LAB - ONE-ON-ONE - ROOM 2 SPONSORED BY: 12.00 – Security Advice for Retailers: Expert Tailored Advice for Your Business
13.00
13.15 – 14.15
14.30 – 15.30
17.00 – 18.00
Jewellers are being targeted by highly organised gangs working in four areas; burglary, smash-and-grab; distraction theft and card fraud. This Skills Lab session brings together expertise from the police, retail and insurance to advise retailers how to make a Risk Assessment that will make their stores a hostile environment for thieves. Also, if a raid has occurred or a refurbishment is planned, learn how to design with measures to deter theft from occurring – all without sacrificing the customer service that is essential for success.
Hilaire O’Shea, Founder & CEO, Medusa Protection Ltd
Financial Planning Skills for Business and Business Owners
Meet Steve Clemence for one-on-one tailored financial advice for your business. Steve can answer questions on protecting your business in the event of death or illness, employee benefits, recruiting and rewarding sta , income protection, occupational pensions, workplace pensions and more!
Steve Clemence, Chartered Financial Planner, TH March
Using Social Media to Enhance Your Businesses
Hints and tips on how best to convey your brand and its services through social media. Covering a range of platforms and media.
Rose Swingler, Digital Communications Manager, Facets PR
Pearls and Pearl Jewellery: Get Your Questions Answered
The British Pearl Association is on-hand to provide you with one-to-one advice and support for all your pearl and business related questions. President Louise Tippey will do everything she can to support your business and looks forward to seeing you.
Louise Tippey, President, British Pearl Association
SKILLS LAB - WORKSHOP SPACE SPONSORED BY:
11.00 – Financial Planning Skills for Business and Business Owners
12.00 Steve Clemence will host an informal, drop-in workshop o ering essential financial advice for your
business. Steve can answer questions on protecting your business in the event of death or illness, employee benefits, recruiting and rewarding sta , income protection, occupational pensions, workplace pensions and more! Steve Clemence, Chartered Financial Planner, TH March
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www.jewellerylondon.com