Page 53 - FML Event Guide

Food Matters Live 2017
Seminars
51
13.00 - 14.30
13.00 – 13.20
13.20 – 13.40
13.40 – 14.00
14.00 – 14.30
15.00 – 16.30
15.00 – 15.30 15.30 – 16.00
16.00 – 16.30
What is new in social media and what does it mean for your brand?
How consumers interact through social media is changing, but what is
new, what is here to stay and what is driving the change? How are different demographics changing the landscape of social media? And, ultimately what does it mean for your brand?
Chair: Karen Fewell, Founder & Director of Food Marketing, Digital Blonde
Exploring the appetite for social messaging apps and how to break through their inclusive barrier
Abbey Mills, Client Services Director, Born Social
Storytelling with social: Creating compelling, relevant content with impact
Laurra Davis, Creative Director, Brilliant Social Media
Social media as a dynamic tool in concept development and testing
Dr Kevin Deegan, Consumer Insight Manager, Valio
Chris Adams, VP of Consumer Social, The Honey Partnership
Panel discussion: What are the right channels, format and content for your audience?
Andrew Walker, Founder, TEAREX
Abbey Mills, Client Services Director, Born Social
Laurra Davis, Creative Director, Brilliant Social Media Personalisation: why does it matter?
Done well, personalisation allows you to increase the effectiveness of your communication by becoming relevant to every individual. But what does good look like? And, how can you seamlessly integrate it into your marketing strategy, ensuring you get the right message to the right person at the right time?
Chair: Shaun Jones, Founder, Prototipe
Exploring the latest trends and tools in personalisation
Rukmini Gupte, Senior Consultant, Healthy Marketing Team
Understanding your customer: how do they want to interact with personalised brands and retailers?
Shaun Jones, Founder, Prototipe
Harnessing customer behaviour insights to develop customised loyalty, and content across multi channels
Rory Knighton, Founder, P3 & Eleven Drinks