Page 52 - FML Event Guide

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Marketing matters
Gallery Room 10
11.00 – 12.30
These seminars are designed to help brands and agencies stay ahead of the latest marketing rends and consumer insights. An expert panel of speakers will share their thinking behind a range of new marketing strategies - from ensuring creative communications, creating compelling brand stories, exploring the role of neuroscience on marketing through to personalisation.
Delivering innovative content strategies: connecting with the consumer in more meaningful ways
In the world of marketing, content is king. If you create the right content, consumers will actively choose to spend time with your brand. What are the effective ways to create immersive content that connect with your customer and allow them to build a stronger relationship with your brand? How can brands leverage the opportunities provided through innovative content marketing?
Chair: Jonathan Bannister, Strategy Director, Make Happy
Building an agency around product – an approach to building a brand with creatively as the starting point
Andrew Walker, Founder, TEAREX
The power of digital storytelling to build authenticity and grow your brand
James Read, Managing Director, Giant Peach Agency
Communicating the value chain: how consumer needs in uence ingredient marketing
Catherine Keogh, VP for Strategic Marketing and Business Planning, Kerry Taste and Nutrition Europe
Maximising the potential of user generated content and harnessing the power of the in uencer
Karen Fewell, Founder & Director of Food Marketing, Digital Blonde
11.00 – 11.25
11.25 – 11.50
11.50 – 12.10
12.10 – 12.30