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Packaging: innovating through design
Gallery Room 9
11.00 – 12.30
These seminars put the spotlight on packaging design and explore some of the latest innovations and creative thinking in uencing consumer food and drink purchases. From visual equity in an omni channel world, meeting the needs of generation Z to neuroscience and psychology, expert speakers will share insight and experiences.
Understanding the latest consumer trends and their impact on future packaging design
Consumers’ food habits are changing. Growth in sports nutrition, wellness and the snack sector, coupled with the increase in online retailing, spells a need
for packaging evolution. Driving innovation in packaging design is critical to meet the changes of taste, demand and consumer expectation. In this seminar, industry experts will assess the latest food and consumer trends that are driving innovation in packaging design and what they mean for the food industry as a whole.
Chair: Chris Gri n, Chief Executive, Museum of Brands, Packaging & Advertising
Cross-category packaging trends: craft, credibility & cosmic elevation
Richard Coles, Director, Emagine Packaging Ltd
Food and drink packaging trends: packaging innovations for the health conscious, informed consumer
Dewi Pinatih, Senior Editor of Product Design, Stylus
Panel discussion: evolving packaging design to articulate brand values and connect with the multi channel consumer
Dewi Pinatih, Senior Editor of Product Design, Stylus
Richard Coles, Director, Emagine Packaging Ltd
Chris White, Managing Director & Founding Partner, This Way Up
11.00 - 11.30 11.30 - 12.00
12.00 - 12.30