Page 51 - FML Event Guide

Food Matters Live 2017
Seminars
49
12.45 – 14.15
Packaging’s role in in uencing the reduction of sugar consumption
Nutritional labelling and packaging visuals play an ever more increasing role in consumers’ decision-making process about their food choice. This session will explore the developments in food labelling and the role of packaging design in in uencing portion size and ‘better for you’ food.
Chair: Duncan Stephenson, Director of Public Affairs, Royal Society of Public Health
Panel discussion: what is the future for package labelling?
Katharine Jenner, Campaign Director, Action on Sugar Tam Fry, Spokesperson, National Obesity Forum
Ron Cregan, Founder, Endangered Species
Beyond the label: design’s role in in uencing portion size and understanding of nutrition
Prof Dr. Bernd Weber, Acting Director Centre for Economics and Neuroscience, Bonn University
Launching a range of Sugar Free and No Added Sugar snacks under the Free’ist brand
Steve McDonagh, Sales & Marketing Coordinator, GM Marketing Ltd and Owner of the Free’ist brand
From baby boomers to generation Z: targeting your demographic
According to the World Health Organisation, the proportion of people
aged over 60 is growing faster than any age group. Whilst millennials and generation z must not be ignored and present unique opportunities, tapping into the cash rich and increasingly health conscious baby boomer is becoming more of a focus for many brands. This session will explore how to engage effectively with different consumer groups, their values and the packaging innovations driving product growth and development in the sector.
Chair: Dr Rachel Cheatham, Founder & CEO, Foodscape Group
Connecting with the Baby Boomer generation: engaging with the health conscious, income disposable, older generation
Grant Montague, Vice President Europe, PRS In Vivo
Crossing the line - The convergence of digital and physical brand worlds and what this could mean for the packaging design and innovation
Kelly Dawson, Design Strategy Manager, Kinneir Dufort
How will the Internet of Things change the consumer relationship with packaging
Cameron Worth, Founder, SharpEnd
12.45 – 13.15
13.15 – 13.45
13.45 – 14.15
14.30 - 16.00
14.30 - 15.00
15.00 - 15.30
15.30 - 16.00