Page 81 - FML Event Guide

Food Matters Live 2017
Seminars
79
13.00 – 14.30
13.00 – 13.30
13.30 – 14.00
14.00 – 14.30
15.00 – 16.30
15.00 – 15.30
15.30 – 16.00
16.00 – 16.30
From baby boomers to generation Z: engaging with your demographic
Consumers across all demographics are becoming more health conscious. With such interest in healthier living, what are the opportunities for brands? And, what are the distinct and effective ways that you communicate with each of these groups?
Chair: Tash Walker, Founder, The Mix
Marketing to the cash-rich, time-rich, health conscious baby boomers: formats, channels and language
Pauline Robson, Managing Partner, Mediacom
Appealing to the zeitgeist of the millennial: understanding what values are driving their food consumption decisions
Ed Hayes, Head of Planning, Bloom London
Designing for a New Generation: distilling the key principles that will help you engage with Gen Real (aka Gen Z) through design, innovation and communication
Bella Towse, Creative Strategist, Bulletproof
Creating successful launches and securing shelf space
New entrants continue to disrupt the food and drink industry creating a crowded market. What do buyers value and look for in new brands and product development? What role does marketing and brand management play in in uencing their buying decisions? How can brands in uence consumers and drive demand?
Chair: Adrian Beale, Co-Director, Buckley & Beale
Driving demand: the essential checklist to ensuring maximum exposure to new customers and potential buyers
Jim O’Brien, Co-Founder, Greedy Goat
Lessons from Ugly Drinks: moving from a small business to supplying multi retailers and in food service
Joe Benn, Co-Founder, Ugly Drinks
Panel - Strengthening your appeal: understanding what buyers are looking for in brands
Al Overton, Head of Buying, Planet Organic
James Bailey, Buying Director - Packaged Goods, Sainsburys