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Marketing Matters
Gallery Room 10
11.00 – 12.30
These seminars are designed to help brands and agencies stay ahead of the latest marketing rends and consumer insights. An expert panel of speakers will share their thinking behind a range of new marketing strategies - from ensuring creative communications, creating compelling brand stories, exploring the role of neuroscience on marketing through to personalisation.
Communicating the bene ts of healthier food options and reformulated products
With brands facing pressure both from Government, lobby groups and the health conscious consumer to provide healthier food options, how best can brands educate customers on the health bene ts of their products? And
as they continue to reformulate their products, how are they successfully communicating the changes?
Chair: Dr Rachel Cheatham, Founder & CEO, Foodscape
Understanding the trends that are driving demand in healthier food options and how to capitalise on them
Dr Rachel Cheatham, Founder & CEO, Foodscape
Responding to demand: building trust and transparency at relaunch following reformulation
Laura Petrauskaite, Brand Manager, Little Miracles International
Case study: This Way Up + Client – launching sugar free range
Chris White, CEO, This Way Up
Case study: Nutristrength
Chris Astill-Smith, Co-Founder & Director, Nutristrength Ltd Adam Hutchin, Co-Founder & Director, Nutristrength Ltd
Question and answer session
11.00 – 11.20
11.20 – 11.40
11.40 – 12.00 12.00 – 12.20
12.20 – 12.30