Page 79 - FML Event Guide

Food Matters Live 2017
Seminars
77
12.45 – 14.15
Delivering visual equity in an omni-channel world
The competition in ‘better for you’ food and drink continues to grow. Both challenger and icon brands must differentiate and innovate to stand out both in store and online. This session will explore how challenger brands are raising the bar in packaging design and brand experience to drive sales. Our panel of design and retail experts will discuss how icon brands are using unconscious cues to their advantage and evolving to ensure they continue to connect with today’s health conscious consumer.
Chair: Martin Wood, Head of Strategic Insight – Retail, IRI Understanding shopper behaviour both in store and online
Martin Wood, Head of Strategic Insight – Retail, IRI Case study of Ugly Drinks
Hugh Thomas, Co-CEO & Co-Founder, Ugly Drinks Case study of Pip & Nut
Pippa Murray, Founder & Chief Squirrel, Pip & Nut
Good just got exciting - how to deliver healthy snacking in retail
Ellie Edwards and Alice Steele, graze.com with Derek Johnston, Family (and friends) branding
Question and answer session
Powerful packaging design: enticing consumers to choose healthier food options
Much research solidi es design’s role as an powerful in uencer when making food choices. Packaging design and structure is the rst point of product engagement for many consumers. How it is used to effectively in uence healthy food choice through imagery, size and structure plays a huge role in consumer’s decision-making. This session will look at how brands use visual, structural and functional design to change behaviour and empower healthier food choice.
Chair: Michael Pagan, Associate Director – Planning & Strategy, DECIDE
A guide to understanding your brand and communicating bene ts in the health food sector
Anthony Biles, Creative Director, Biles Hendry
Packaging as an agent for behaviour change case study
Laura Petrauskaite, Brand Manager, Little Miracles International
Packaging as an agent for behaviour change case study
Charlotte Tisdall, Marketing Director, Little Dish
Mike Beauchamp, Associate Creative Director: 3D & Experiential, Pearl sher
12.45 - 13.05 13.05 - 13.25 13.25 – 13.45 13.45 – 14.05
14.05 – 14.15
14.30 – 16.00
14.30 - 15.00
15.00 – 15:30 15:30 – 16:00