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Packaging: innovating through design
Gallery Room 9
11.00 – 12.30
These seminars put the spotlight on packaging design and explore some of the latest innovations and creative thinking in uencing consumer food and drink purchases. From visual equity in an omni channel world, meeting the needs of generation Z to neuroscience and psychology, experts speakers will share insight and experiences.
Understanding the latest consumer trends and their impact on future packaging design
Consumers’ food habits are changing. Growth in sports nutrition, wellness and the snack sector, coupled with the increase in online retailing, spells a need
for packaging evolution. Driving innovation in packaging design is critical to meet the changes of taste, demand and consumer expectation. In this seminar, industry experts will assess the latest innovations in food and consumer trends that are driving transformation in packaging design and what it means for the health and wellbeing market.
Chair: Cecilia Sylvan Martin, Research Director, Big Picture
How is food shaping the future of packaging design and innovation?
Richard Coles, Director, Emagine Packaging Ltd
Food and drink packaging trends: packaging innovations for the health conscious, informed consumer
Speaker to be con rmed.
Decoding design for health at shelf
Cecilia Sylvan Martin, Research Director, Big Picture
Panel discussion: evolving packaging design to articulate brand values and connect with the multi channel consumer
Richard Coles, Director, Emagine Packaging Ltd
Dr Chris Thorpe, Director, Intelligent Design Associates
11.00 - 11.25 11.25 – 11.50
11.50 – 12.10 12.10 - 12.30