Page 31 - WTM Industry Report
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World Travel Market 2017 Industry Report
4. Country Focus: Where will be hot in 2018? Italy
Italy is top of the list of countries that UK holidaymakers would like to visit in the future.
When asked which destinations they were interested in visiting in the future, 60% of holidaymakers said Italy, making it the top choice, ahead of USA (54%), Greece (48%) and Cuba (24%).
The ndings mirror those of the travel trade. This found that Italy was in the top three destinations favoured by members of the travel trade for their own holidays during 2017 – the others were Greece and Spain. Furthermore, Italy was in the top three for the trade’s 2018 holiday wish list, along with Spain and the USA.
Italy was also the most popular destination when the trade was asked about business plans in selected destinations this year.
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