Page 33 - WTM Industry Report

World Travel Market 2017 Industry Report
This research reveals the performance of the travel industry in Europe has been hampered by several events, including the Eurozone turmoil, Brexit, the migrant crisis and terrorist attacks.
However, while some countries have been badly hit, others have bene ted as many tourists have switched destinations.
The report says: “A familiar picture is forming, where the substitution effect means that cities in relatively quiet and stable countries are pro ting from unrest in other countries.
“Spain, Greece and Italy are performing strongly, as they offer a similar climate to affected countries such as Turkey, Egypt and Tunisia.”
Italian cities are also well represented in the top 100 rankings, with Rome (12), Milan (27), Venice (38) and Florence (44).
The report’s ndings echo gures reported recently, indicating that visitor numbers to Italian hotels this summer rose by about 2% year-on-year. The country’s tourist trade has also seen a boost thanks to Airbnb bookings.
The Italian National Tourist Board (ENIT) will be the Premier Partner at WTM London 2017 to offer support to its tourism industry and highlight Italy’s diverse range of holidays.
The country aims to “widen the Italian tourist offer” beyond the traditional honeypot destinations, and highlight experiences to be had across the whole country.
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