Page 32 - WTM Industry Report

World Travel Market 2017 Industry Report
More than half (54%) of the 1,622 industry respondents said they were planning to have business conversations with Italian companies this year, well ahead of Greece in second place (35%) and Turkey in third (28%).
Also, Italy was the top destination when respondents were asked about business deals – 84% said they were planning to sign contracts with Italian companies, just ahead of those planning to sign contracts with Greek companies (83%).
Q. Are you planning to sign contracts with any companies from the following countries / destinations?
(Industry Survey)
Half of the respondents conducting business in Italy expect to conduct more business there next year, with just 5% anticipating a decrease.
The ndings bode well for Italy, which has seen tourism perform strongly this year, thanks to its range of attractions and a shift away from less stable destinations, according to the Top 100 City Destination Ranking WTM London Edition, by Euromonitor International, released at WTM London.
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