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World Travel Market 2017 Industry Report
Tunisia
Two in ve British holidaymakers say they may visit Tunisia, now that the Foreign and Commonwealth Of ce has relaxed its travel advice.
The WTM London 2017 Industry Report asked more than 1,000 Brits who have taken a holiday in 2017: “The UK government has recently removed its advice against travelling to Tunisia. How likely are you to visit the country in the future?”
Almost one in 10 (9%) said ‘somewhat likely’; 7% said ‘quite likely’; and 4% said ‘extremely likely’ – giving a total of 20% who felt a trip to Tunisia was on the cards.
More than 45 million overseas holidays were taken by Brits in 2016, so that could mean nine million consumers are considering Tunisia as
their summer holiday destination for 2018.
Before the ban in 2015, about 420,000 Brits travelled to Tunisia annually but that fell to just over 23,000 in 2016 due to the restrictions.
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