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World Travel Market 2017 Industry Report
The report adds the Greek city of Heraklion will be the strongest performing city in Europe in 2017, as visitor arrivals are forecast rise by more than 11%, while Athens will see arrivals increase by 10%.
The Greek National Tourism Organisation expects a record-breaking 30 million international visitors to Greece for 2017 – up 7% year-on-year – because the destination has invested in its tourism industry and improved its image overseas.
For the last two years, Greece’s growth has been nearly twice the global industry average of 3.9%.
The GNTO is also sponsoring the WTM London International Media Centre, as it looks to increase its global pro le to attract more tourists to the destination.
• GNTO stands at WTM London: EU1200, EU1250
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