Page 43 - WTM Industry Report
P. 43
World Travel Market 2017 Industry Report
5. Responsible Tourism
Industry support for responsible tourism lower than in 2014 and 2015
The global travel industry is taking the environment more seriously this year than last.
In the annual poll of industry professionals, 71% of respondents said that the environment was quite (35%) or extremely (36%) important to their business. This is ten percentage points higher than last year, when the totals were 31% and 30% respectively.
In both years, one in ten of the sample said that the environment was not at all or not very important.
However, the renewed trade
commitment to sustainability revealed
in the 2017 Report, compared with
2016, is still some way short of the
level of interest revealed in the 2015
and 2014 reports. In 2015, 82% said that the environment was quite (44%) or very (38%) important while 2014 the proportion was even higher with 86% claiming the environment was important.
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